Ashley Fell

Generational change and social trends are the ground Ashley Fell works in as a social researcher and Director of Advisory at McCrindle. She is the author of two books, Work Wellbeing and Generation Alpha, and has spoken at TEDx alongside her research and advisory work. Her presentations draw on national research studies and academic training in communications, applied across major conferences, training sessions, panels and workshops in a range of industries. Analysing global megatrends such as technological change and demographic shifts is central to her advisory role at McCrindle, and that research base feeds directly into the sessions she delivers.