Mark Mccrindle

Demographic shift and social trend research sit at the centre of Mark McCrindle's work as Principal of McCrindle Research, an advisory and communications firm serving more than 100 of Australia's largest companies and a range of international brands. He is a bestselling author and TEDx speaker, delivering boardroom briefings, executive workshops and keynote talks built on the firm's own research. His findings reach audiences through infographics, data visualisations, videos and blog writing as well as speeches. Three books carry his name: The ABC of XYZ, on the global generations, Word Up, a lexicon of contemporary communication, and The Power of Good. Alongside the research and writing, he sits on several government, charity and industry boards.