Shona Gates

Shona Gates is an Adelaide business coach and author whose subject is money mindset: the beliefs and guilt that sit between women and their own finances. She came to it the long way. Working as an entrepreneur and coach, she noticed the same block surfacing again and again, both in her own development and in her clients' work, and decided to solve it properly rather than skirt around it. What she learned became online courses and a bestselling book. Her sessions are practical rather than theoretical, aimed at the roadblocks people actually hit and what to do about each one. Suits corporate audiences, keynotes and finance-focused events.